Seniors and Home Health Providers – How We Can Help You2023-03-14T17:04:37+00:00

INCREASE YOUR CENSUS

We put your message in front of the right audience.

CONTACT US TODAY

INCREASE YOUR CENSUS

We put your message in front of the right audience.

CONTACT US TODAY

Case Study: Crowne Health Care

Crowne Health Care is a family-owned, statewide network of 17 skilled nursing facilities, five assisted living facilities and one independent living facility, each with highly trained staff offering quality care. Crowne Health Care works to meet the physical, emotional, spiritual and personal needs of residents in a caring, compassionate environment where families come first.

In October 2019, Crowne Health Care partnered with Alabama Media Group with the goals of increasing awareness for their multiple facilities as well as recruiting nurses for open positions.

Key Campaign Objectives

  • Increase awareness and attract potential patients and their families within the community of The Meadows and Crowne Place facilities

  • Recruit nurses for open positions

  • Be a top option for those who are actively searcing for Crowne’s services and offerings

SEARCH ENGINE MARKETING
SOCIAL MEDIA MARKETING
DIGITAL DISPLAY ADVERTISING
SEARCH ENGINE MARKETING

AMG launched a search engine marketing campaign across the top search engines: Google, Bing, and Yahoo! to increase Crowne’s visibility in search results as local users actively seek out its services and offerings as well as filling open nursing positions.

AMG tracked performance indicators such as goal completions, session duration and overall quality of site traffic and optimized the campaign accordingly.

SOCIAL MEDIA MARKETING

Facebook and LinkedIn campaigns were deployed and targeted to potential patients and their families as well as nurses.

DIGITAL DISPLAY ADVERTISING

In order to create awareness for Crowne and its services, a targeted online display advertising campaign was deployed on AL.com to reach potential patients and their families as well as nurses.

Creative Examples

SOCIAL MEDIA MARKETING
DIGITAL DISPLAY ADVERTISING

Results

  • Crowne Health Care’s message has seen 12,833,600 ad impressions promoting its open nursing positions and assisted living facilities, generating 50,218 site visits across all campaigns.

  • 810 applications were submitted as direct results of the nurse recruitment campaign

  • 325 new followers/page likes from social media marketing campaigns

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