Case Study: Nesin Physical Therapy
Nesin Physical Therapy was established in 1987 by Janet Nesin. Nesin has expanded into three clinics in Madison, Southeast Huntsville and Research Park while NesinFit is bridging the gap between rehab and fitness. Nesin partnered with AMG Healthcare Marketing in order to educate the community about the clinic’s as well as NesinFit’s services and offerings.
Key Campaign Objectives
DIGITAL DISPLAY ADVERTISING
SOCIAL MEDIA MARKETING
CONTENT MARKETING
SEARCH ENGINE MARKETING
DIGITAL DISPLAY & GEOFENCING
Along with targeted ads on AL.com, ‘geofencing’ ads were also served to mobile users who were located in various hyperlocations.
SOCIAL MEDIA MARKETING
Paid social media on Facebook was utilized to target prospective patients.
CONTENT MARKETING
Content marketing was created for Nesin and posted on AL.com.
SEARCH ENGINE MARKETING
A search engine marketing campaign was deployed across the top search engines: Google, Bing, and Yahoo! within the clinics’ locations. When users search for physical theraply clinics in Madison, Southeast Huntsville and Research Park, they are served a Nesin ad.
The SEM campaign was closely tracked for performance indicators and was optimized accordingly through ad copy and bidding adjustments.
Results
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