Patients of all generations have shifted to non-linear TV. […]

According to the recently-released results of a McKinsey & Company survey, 77% of respondents who work in the healthcare, pharma, or medical products sector say [...]

Every healthcare marketer understands that social media is a powerful tool to connect with prospects and make the most of branding efforts. For years, Twitter [...]

Generative artificial intelligence (GenAI) is taking the business world by storm — including the marketing departments of some healthcare providers.  Although public access to GenAI [...]

THOUGHTS ON GA4 Intro. With the looming sunset of Universal Analytics nearly upon us all, (and Google is quite aggressive in the [...]

Even in the midst of dicey economic times, content is apparently still king. At least, that’s what the recently-released results of Bynder’s inaugural State of Content report [...]

In healthcare, evidence-based practice integrates a treatment approach that is based on facts, not intuition.  The Agency for Healthcare Research and Quality (AHRQ) describes evidence-based [...]

In today’s competitive healthcare environment, providers need to make the most of the digital marketing tools available to attract new patients and drive practice growth.  [...]

According to a recent study, spending on marketing analytics and data infrastructure is predicted to jump from $22 billion in 2022 to $32 billion in [...]

With so many things on their plates, it can be easy for providers in private practice to neglect the quality of their websites. But today’s [...]