Insights.
Insights
Patient Insights Unveiled: How the Generations Differ Using Traditional and New Media
Patients of all generations have shifted to non-linear TV. […]
How Understanding Consumer Views About Using AI in Healthcare Can Help Marketers
According to the recently-released results of a McKinsey & Company survey, 77% of respondents who work in the healthcare, pharma, or medical products sector say [...]
Twitter’s Pivot to X: 3 Things for Healthcare Marketers to Keep in Mind
Every healthcare marketer understands that social media is a powerful tool to connect with prospects and make the most of branding efforts. For years, Twitter [...]
Why Generative AI May Be a “Game-Changer” for Marketers
Generative artificial intelligence (GenAI) is taking the business world by storm — including the marketing departments of some healthcare providers. Although public access to GenAI [...]
GA4 Setup (Intro Part II)
THOUGHTS ON GA4 Intro. With the looming sunset of Universal Analytics nearly upon us all, (and Google is quite aggressive in the [...]
5 Healthcare Content Marketing Tips to Help Your Brand Shine
Even in the midst of dicey economic times, content is apparently still king. At least, that’s what the recently-released results of Bynder’s inaugural State of Content report [...]
The Role of Attribution in Evidence-Based Healthcare Marketing
In healthcare, evidence-based practice integrates a treatment approach that is based on facts, not intuition. The Agency for Healthcare Research and Quality (AHRQ) describes evidence-based [...]
Geomarketing in Healthcare: A Keyway to Drive Practice Growth
In today’s competitive healthcare environment, providers need to make the most of the digital marketing tools available to attract new patients and drive practice growth. [...]
Marketing Analytics in Senior Living: How Does Your Organization Stack Up?
According to a recent study, spending on marketing analytics and data infrastructure is predicted to jump from $22 billion in 2022 to $32 billion in [...]
Is Your Private Practice Website Effectively Boosting Brand Awareness?
With so many things on their plates, it can be easy for providers in private practice to neglect the quality of their websites. But today’s [...]