Insights.
Insights
Is your healthcare brand delivering meaningful content in meaningful ways?
Today’s digitally-savvy consumers expect more from brands seeking engagement and the creation of what will hopefully be long-lasting relationships. In healthcare, the stakes can be [...]
Leading Age Home Health and Hospice Study: 3 Key Findings Marketers May Want to Know
Referred to as “groundbreaking in depth and reach,” a recently released national healthcare study by LeadingAge, the association of nonprofit providers of aging services, is [...]
5 “Strategies for the New World” from Monigle’s 2022 Healthcare Brand Playbook
In a series of posts, we’ve been digging into some of the nuggets provided by brand consultancy Monigle in its recently-released report, Humanizing Brand Experience: [...]
Monigle Report: One Thing Healthcare Consumers Want? Peace of Mind.
In this second in a series of posts, we’re providing a snapshot of some of the findings of Monigle’s recently-released report, Humanizing Brand Experience: Healthcare [...]
Monigle Report: Why Consumers Choose Health Systems
The past several years have turned healthcare on its head in a variety of ways—and according to a recent report by brand consultancy Monigle, things [...]
Do you know how healthcare costs are impacting patients in your practice?
When healthcare providers make recommendations for patients—whether that be a diagnostic test, new medication, or adoption of a healthy habit—the hope is that patients will [...]
What Healthcare Brands Can Learn From This Year’s Axios Harris Poll 100 Results
According to the recently released results of Stagwell’s (STGW) Harris Poll 23rd Annual Corporate Reputation Ranking, although some grocery stores have weathered the pandemic and [...]
Personalized Marketing and Data Privacy: How Healthcare Systems Can Meet the Needs of Consumers Who Want Both
Healthcare marketers are certainly faced with an array of challenges—including the shifting landscape of data-driven advertising. In an increasingly digital world, many consumers want the [...]
How Healthcare Marketers Can Make the Most of User Comments
For many organizations, deciding whether to allow user comments on a website can be a conundrum. Although comments offer many benefits—there’s also a downside to [...]
6 Key Emotional Drivers Influencing Decisions About In-home and Facility-based Senior Care: Survey
It’s a common theme that has emerged from various surveys conducted over the past several years: there’s no place like home. Even before the pandemic [...]