Insights
Why more patients are seeking endodontists
Marketers for specialty dentistry practices face a growing challenge: general practitioners (GPs) are increasingly capturing patient [...]
Plastic surgery marketing: An evidence-based social media algorithm to boost practice growth
There’s no doubt that social media can be a powerful tool in a healthcare marketer’s toolkit. With many consumers spending [...]
Building Trust in Healthcare Marketing: Strategies for Establishing Credibility
Transparency is the foundation of trust. Patients want to feel confident that the healthcare information they receive is accurate, reliable, and unbiased. Here are some strategies to consider.
Fall 2023 Edition of The CMO Survey: Key Takeaways for Healthcare Marketers
Today’s marketers often find themselves scrambling to deal with ever-evolving dynamics on the business landscape. Issues [...]
HCPs as DOLs: Using Thought Leadership to Boost Doctor-to-Doctor Referral Marketing
When it comes to thought leadership, healthcare professionals (HCPs) can support doctor-to-doctor referral marketing efforts by [...]
Driving Referrals for Your Healthcare Practice
Each referral source requires a different message and a different strategy to reach them effectively.
Educate, Inform and Entertain with YouTube
As the second largest search engine in the world with 2 billion monthly active users, your company can use this channel to target specific audiences more apt to absorb the messaging.
Challenges Facing Today’s Healthcare Industry
Overall, the healthcare industry is facing a number of complex business issues that require innovative solutions. Providers must find ways to improve efficiency and reduce costs while still delivering high-quality care to patients.
Social Media for Business Intelligence
It's not just about posting content on Facebook or Twitter anymore – it's about listening to what your customers want, engaging with them in an authentic way, and driving engagement through your followers on behalf of the company's content strategy.