Today’s marketers often find themselves scrambling to deal with ever-evolving dynamics on the business landscape. Issues such as the use of artificial intelligence (AI); investments [...]

When it comes to thought leadership, healthcare professionals (HCPs) can support doctor-to-doctor referral marketing efforts by putting on the hat of a Key Opinion Leader [...]

The social media landscape is constantly evolving, which can make it challenging for marketers to keep up with the flavor of the day. Among various [...]

In this ever-on digital era, it may seem direct mail has lost its relevance as an effective marketing tool. After all, digital marketing provides a [...]

In an increasingly connected world, understanding patient behavior and leveraging digital marketing strategies have become pivotal for healthcare practices to thrive and effectively engage with [...]

In the healthcare marketing industry, it’s crucial to explore diverse avenues to connect with potential patients effectively. In addition to Facebook, three other social media [...]

If your patients and prospects are expressing chatbot frustrations, it may be time to consider whether you’re using the right type.  All chatbots are not [...]

If you feel like the social media landscape is becoming an increasingly complicated place, you’re not alone.  A statement announcing the recently-released results of a [...]

Once you’ve gotten the attention of your prospective new patient, they need to be able to set up a new appointment using the methods they [...]

What content do patients care about? […]