Insights.
Insights
Socialization Linked to a Sense of Purpose in Older Adults
For older adults, maintaining social ties can be a challenge—especially when barriers like limited mobility or other issues get in the way. During the era [...]
The Challenge from New Healthcare Competitors
The Challenge from New Healthcare Competitors Another trend identified in the Smith & Jones report is the need for healthcare to optimize the experience of [...]
Why You Should Switch to GA4 Now
What is GA4 and why is it needed? When desktops and laptops reigned supreme, Google Analytics –which only measures website activity – was enough to [...]
The Death of The Cookie
In its August 2022 report, eMarketer notes that digital marketers in the healthcare industry are faced with significant challenges in the year ahead. “If we [...]
Quality of Care Takes Top Spot with Consumers
If willingness to pay is an indication of what consumers want most, then the recently-released results of a study offers key insights that can help [...]
Google Analytics – Intro to GA4
Now that my birthday month of July has passed, and I journey into a new year even wiser, I thought about another [...]
Inflation-weary consumers are delaying healthcare. How brands can help.
First, it was the pandemic that disrupted the ability for consumers to attend to their healthcare needs. Now—just as patients started to tend to their [...]
Creating Your Mobile Marketing Strategy
There are many factors to consider when creating a mobile marketing strategy. Marketo underscores the importance of deciding “what success looks like” and gathering “key [...]
4 Recent Studies: Many Adults Aren’t Prepared for Changing Care Needs as They Age
While most adults say they would prefer to age in place, recent research indicates that—for various reasons—they may not be prepared to do so. Additionally, [...]
One secret ingredient for building a “great” brand? Consumer empowerment.
For digital marketers across sectors, this dynamic may sound frighteningly familiar: “Instead of seeing an opportunity to use new techniques to create a great brand, [...]