Insights.
Insights
Fall 2023 Edition of The CMO Survey: Key Takeaways for Healthcare Marketers
Today’s marketers often find themselves scrambling to deal with ever-evolving dynamics on the business landscape. Issues such as the use of artificial intelligence (AI); investments [...]
HCPs as DOLs: Using Thought Leadership to Boost Doctor-to-Doctor Referral Marketing
When it comes to thought leadership, healthcare professionals (HCPs) can support doctor-to-doctor referral marketing efforts by putting on the hat of a Key Opinion Leader [...]
Influencer marketing: Is it a fit for your private practice?
The social media landscape is constantly evolving, which can make it challenging for marketers to keep up with the flavor of the day. Among various [...]
How Digital and Direct Mail Can Work Together to Optimize Omnichannel Marketing Efforts
In this ever-on digital era, it may seem direct mail has lost its relevance as an effective marketing tool. After all, digital marketing provides a [...]
Patient Insights Unveiled: Whitepaper Intro
In an increasingly connected world, understanding patient behavior and leveraging digital marketing strategies have become pivotal for healthcare practices to thrive and effectively engage with [...]
Leveraging the Power of TikTok, YouTube, and Instagram in Healthcare Marketing
In the healthcare marketing industry, it’s crucial to explore diverse avenues to connect with potential patients effectively. In addition to Facebook, three other social media [...]
Conversational marketing: Are you using the right chatbot to optimize results?
If your patients and prospects are expressing chatbot frustrations, it may be time to consider whether you’re using the right type. All chatbots are not [...]
Marketers are experimenting with new social media platforms, but some take a wait-and-see approach
If you feel like the social media landscape is becoming an increasingly complicated place, you’re not alone. A statement announcing the recently-released results of a [...]
Patient Insights Unveiled: Appointment Setting & Telemedicine
Once you’ve gotten the attention of your prospective new patient, they need to be able to set up a new appointment using the methods they [...]
Patient Insights Unveiled: Websites, Social Media and Blogs
What content do patients care about? […]