In healthcare, evidence-based practice integrates a treatment approach that is based on facts, not intuition.  The Agency for Healthcare Research and Quality (AHRQ) describes evidence-based [...]

In today’s competitive healthcare environment, providers need to make the most of the digital marketing tools available to attract new patients and drive practice growth.  [...]

According to a recent study, spending on marketing analytics and data infrastructure is predicted to jump from $22 billion in 2022 to $32 billion in [...]

With so many things on their plates, it can be easy for providers in private practice to neglect the quality of their websites. But today’s [...]

Even before COVID hit, the list of stressors individuals faced had continued to grow—and the pandemic made things much worse. In the Foreword to its [...]

Although some believe influencer marketing may be losing steam, other experts say that’s definitely not the case.  In its recent report, “Influencer Marketing 2022,” eMarketer [...]

Voice assistants have experienced growing popularity over the past few years and show no signs of slowing down.  Consider the findings of the 2022 Smart [...]

It’s a healthcare marketer’s dream: the ability to understand the needs of prospects and patients so thoroughly that you can predict what they’ll likely do [...]

With healthcare’s shift to all-things-digital over the years, it can be easy to assume that patients are willing to accept the data privacy risks that [...]

One aspect of senior living marketing involves touting the perks available within the surrounding community. While identifying available benefits and including them in your marketing [...]