Ramping Up Your Social Media Efforts

Depending upon the size of your organization and resources available, one of the most challenging aspects of developing a social media strategy may be answering [...]

Maintaining Regulatory Compliance

Although social media can be an effective marketing tool, it can do more harm than good if healthcare organizations fail to maintain regulatory compliance. Here, [...]

4 Key Themes for 2022

In the following, we dig into these key four key themes and related trends to help healthcare marketers ensure they’re meeting the needs of increasingly [...]

The 4 Stages of Patient Acquisition

By understanding how prospective patients use digital tools, healthcare providers can integrate this knowledge into strategies that lead to effective patient acquisition. Let’s examine what [...]

Exploring Telehealth Trends in 2021

There is no question telehealth use has boomed amid the COVID-19 pandemic. Now, investigators are probing data for patterns of usage that will yield insights [...]

Best Practices for Patient Engagement

As some of the most trusted professionals when it comes to COVID-19 vaccine information, healthcare providers wield a great deal of influence in helping patients decide whether or not to get one.

How innovation priorities shifted in response to COVID-19 and the role of key technologies in managing the pandemic

A report from the Center for Connected Medicine (CCM) and KLAS Research supports a new focus on technology initiatives for healthcare executives. For the “Top of Mind for Top Health Systems” report, CCM surveyed 117 executives representing 112 healthcare provider organizations to assess “how innovation priorities shifted in response to COVID-19 and the role of key technologies in managing the pandemic.”

Brain Awareness Week: Fuel your Healthcare Marketing Strategy

Throughout the year, there are countless health observances that raise awareness for a variety of conditions (both big and small) and also remind consumers to be proactive and stay on top of their health. These days or months are often celebrated by hospitals, healthcare nonprofits, patients, media, and social influencers.

What Patients Want: Applying Survey Results to Enhance Specialty Care

COVID-19 has turned healthcare upside down—and practices which offer specialty care have been no exception. Many patients who normally maintain routine healthcare schedules to treat chronic conditions have put a hold on visits to their doctors within this era of the pandemic. Decisions to do so have placed them at increased risk in terms of their health and created financial challenges for the specialty offices which care for them.

3 Things Patients Need From Their Primary Care Providers

In the era of COVID-19, primary care providers have been faced with the challenge of helping patients with chronic conditions and other healthcare needs as well as maintaining routine care. Although practices have been working hard to adapt to safety recommendations and keep their practices afloat, the dynamics of the pandemic have had major health and economic ramifications.

How to Use Your Expertise to Increase Referrals

The coronavirus pandemic has upended healthcare in a variety of ways, including nonelective specialty care practices which care for those with chronic illnesses. As a result, many have been concerned that those with chronic medical conditions may not be getting the routine care they need—partly due to fear of coming into the office and being exposed.

Finding the Sweet Spot in Consumer vs Referral Marketing

When marketing within the home health space, both direct-to-consumer marketing and referral marketing play an important role. However, trying to focus on both might feel like quite a chore if your organization’s marketing resources are limited. The good news is there is way you can find the sweet spot in consumer vs referral marketing—and it has a lot to do with the digital tools within your reach.

5 Keys to Marketing Your Hospital’s Critical Service Lines

The passage of the Affordable Care Act (ACA) in 2010 changed everything for hospital strategic planning. Organizations which previously counted on being jacks-of-all-trades for their communities were suddenly faced with the urgent need to shift from offering generalized to specialized patient care services. In such an environment, it’s essential that hospitals find a way to effectively market their critical service lines, and the five keys covered here can help you do that.

How to Use Local Data to Develop an Effective Consumer-Directed Marketing Strategy

Big data in its various forms is a key ingredient to success in today’s business world—which is why using data effectively is essential to optimizing marketing efforts. With the plethora of digital applications in use today, gathering and analyzing data to inform marketing strategies and improve ROI has become an essential approach that can benefit physician practices of any size—including yours. The following key principles will help you do it.

3 Keys to Integrating Outreach to Make Your Marketing More Effective

When marketing to seniors and their families, outreach is a key component of engaging with those who can benefit from your services. However, in the digital world in which we live, this dynamic looks much different than it did in the past—since the use of data helps inform your efforts. By integrating the following three key principles into your outreach efforts, you can make your marketing more effective.

7 Tips for Optimizing the ROI of Private Practice Marketing

Although marketing a private practice is essential to meet patient needs and support the bottom line, doing so effectively can consume precious time and resources. That’s why it’s important to embrace an approach that will help your organization optimize the return on investment (ROI) for your marketing efforts. Fortunately, there are specific steps you can take to do that—which are included in the following seven tips.

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