While most adults say they would prefer to age in place, recent research indicates that—for various reasons—they may not be prepared to do so. Additionally, [...]

For digital marketers across sectors, this dynamic may sound frighteningly familiar: “Instead of seeing an opportunity to use new techniques to create a great brand, [...]

Today’s digitally-savvy consumers expect more from brands seeking engagement and the creation of what will hopefully be long-lasting relationships. In healthcare, the stakes can be [...]

Referred to as “groundbreaking in depth and reach,” a recently released national healthcare study by LeadingAge, the association of nonprofit providers of aging services, is [...]

In a series of posts, we’ve been digging into some of the nuggets provided by brand consultancy Monigle in its recently-released report, Humanizing Brand Experience: [...]

In this second in a series of posts, we’re providing a snapshot of some of the findings of Monigle’s recently-released report, Humanizing Brand Experience: Healthcare [...]

The past several years have turned healthcare on its head in a variety of ways—and according to a recent report by brand consultancy Monigle, things [...]

When healthcare providers make recommendations for patients—whether that be a diagnostic test, new medication, or adoption of a healthy habit—the hope is that patients will [...]

According to the recently released results of Stagwell’s (STGW) Harris Poll 23rd Annual Corporate Reputation Ranking, although some grocery stores have weathered the pandemic and [...]

Healthcare marketers are certainly faced with an array of challenges—including the shifting landscape of data-driven advertising.  In an increasingly digital world, many consumers want the [...]

For many organizations, deciding whether to allow user comments on a website can be a conundrum. Although comments offer many benefits—there’s also a downside to [...]

It’s a common theme that has emerged from various surveys conducted over the past several years: there’s no place like home. Even before the pandemic [...]

Brands of all shapes and sizes have been jumping into the metaverse fray as marketers scramble to figure out how to make the most of [...]

The pandemic certainly changed a lot of things for a lot of people, including consumers who have new and different expectations of the companies they [...]

Depending upon the size of your organization and resources available, one of the most challenging aspects of developing a social media strategy may be answering [...]

Although social media can be an effective marketing tool, it can do more harm than good if healthcare organizations fail to maintain regulatory compliance. Here, [...]

Social media can play a valuable role in marketing, brand building, and increasing patient engagement. However, developing and deploying an effective social media strategy is [...]

The second week of May is a busy one this year, with multiple annual celebrations related to healthcare on the calendar. Here are some of [...]

Senior living engagement technology can provide many benefits to residents and families—as well as staff who are providing care and support. It can also be [...]

Ageism has been an issue in our society for decades, and some experts say the COVID-19 pandemic amplified its negative effects. The World Health Organization [...]

National Volunteer Week, which is being celebrated April 17-23 this year, is a great time to remind volunteers of how valuable they are to your [...]

Effective patient recruitment and retention are critical to helping practices survive—and hopefully thrive—in an ever-evolving healthcare environment.  […]

Each year during the first week of April, communities across the country join together to celebrate National Public Health Week (NPHW). Organized by the American [...]

Saying nice things about another provider isn’t anything new. After all, doctor-to-doctor referrals—as well as those between other types of healthcare providers—are built upon the [...]

If your healthcare organization isn’t one of the many companies scrambling to gather first-party data from current and future patients, it may be time to [...]

As hospice and home health providers know, outreach to prospective patients and families plays an important role in meeting both the needs of the community [...]

The intense dynamics of the COVID-19 pandemic have ravaged some communities and underscored the impact of health disparities, as well as the important role that [...]

The Choose Home Care Act of 2021 is a bipartisan bill that seeks to add additional home health benefits for SNF-eligible Medicare patients.  Here’s how [...]

Today’s healthcare consumers expect more than ever. This dynamic is driven by many factors, including the frictionless customer journeys they experience from vendors in other [...]

Most healthcare providers understand the critical importance of an effective patient retention and acquisition strategy. However, there may be unique factors that should be considered [...]

According to Salesforce, “Eighty percent of customers say the experience a brand provides is just as important as its products or services.” […]

In the following, we dig into these key four key themes and related trends to help healthcare marketers ensure they’re meeting the needs of increasingly [...]

If you’re a thought leader in the hospice and/or home health industry, your colleagues and peers are likely aware that’s the case and admire you [...]

Each day, potential patients are asking their friends, family, and social media contacts for provider recommendations. In that light, will anyone recommend your practice? If [...]

Between the effects of the pandemic, recent research findings, and new legislation in the works, there may be a lot of changes ahead for the [...]

With so many challenges hitting the headlines each day, healthcare providers may find that patients and prospects would appreciate some valuable content that isn’t so [...]

By understanding how prospective patients use digital tools, healthcare providers can integrate this knowledge into strategies that lead to effective patient acquisition. Let’s examine what [...]

Although the COVID-19 pandemic created a grim 2020, hope appeared on the horizon when effective vaccines became available and Americans began to line up for [...]

Since patient growth is key to long-term success, it is essential for healthcare providers to embrace effective patient acquisition and retention strategies. The implications of [...]

Since patient growth is key to long-term success, it is essential for healthcare providers to embrace effective patient acquisition and retention strategies. […]

There is no question telehealth use has boomed amid the COVID-19 pandemic. Now, investigators are probing data for patterns of usage that will yield insights [...]

As some of the most trusted professionals when it comes to COVID-19 vaccine information, healthcare providers wield a great deal of influence in helping patients decide whether or not to get one.

As some of the most trusted professionals when it comes to COVID-19 vaccine information, healthcare providers wield a great deal of influence in helping patients decide whether or not to get one.

As some of the most trusted professionals when it comes to COVID-19 vaccine information, healthcare providers wield a great deal of influence in helping patients decide whether or not to get one.

A report from the Center for Connected Medicine (CCM) and KLAS Research supports a new focus on technology initiatives for healthcare executives. For the “Top of Mind for Top Health Systems” report, CCM surveyed 117 executives representing 112 healthcare provider organizations to assess “how innovation priorities shifted in response to COVID-19 and the role of key technologies in managing the pandemic.”

For its 2020 State of Healthcare Performance Improvement Report: The Impact of COVID-19, consulting firm KaufmanHall surveyed leaders at hospitals and health systems across the country to assess the impacts of the pandemic. Areas of concern for those surveyed included:

Most parents have no trouble reminding their children to wear a seatbelt, drive responsibly, or wear a hat and sunscreen when they’re outside. But the behaviors that may contribute to increased risk of oral cancers may move into more uncomfortable territory.

Challenges have been rampant in the home healthcare market since providers have been required to go to great lengths to help patients feel safe about having someone come into their homes to care for them. In an interview with AMG, Mercy Life’s Donna Wilhelm described the difficult dynamics involved.

Although the pandemic has created extreme challenges for the industry, senior living experts say the pandemic has also created new opportunities for marketing teams, including:

Throughout the year, there are countless health observances that raise awareness for a variety of conditions (both big and small) and also remind consumers to be proactive and stay on top of their health. These days or months are often celebrated by hospitals, healthcare nonprofits, patients, media, and social influencers.

Whether it be a senior living facility, community hospital or primary care practice, healthcare marketers cannot ignore the role that branding and thought leadership play within the four stages of patient acquisition:

COVID-19 has turned healthcare upside down—and practices which offer specialty care have been no exception. Many patients who normally maintain routine healthcare schedules to treat chronic conditions have put a hold on visits to their doctors within this era of the pandemic. Decisions to do so have placed them at increased risk in terms of their health and created financial challenges for the specialty offices which care for them.

In the era of COVID-19, primary care providers have been faced with the challenge of helping patients with chronic conditions and other healthcare needs as well as maintaining routine care. Although practices have been working hard to adapt to safety recommendations and keep their practices afloat, the dynamics of the pandemic have had major health and economic ramifications.

Over the past several months, healthcare organizations have been working together to address the challenges of caring for patients in the era of COVID-19.

The coronavirus pandemic has upended healthcare in a variety of ways, including nonelective specialty care practices which care for those with chronic illnesses. As a result, many have been concerned that those with chronic medical conditions may not be getting the routine care they need—partly due to fear of coming into the office and being exposed.

In the COVID-19 era, the healthcare industry has been facing unprecedented challenges. In the ambulatory care setting, this is true for physician practices across the spectrum of care—including those providing nonelective specialty care for chronic illnesses.

When marketing within the home health space, both direct-to-consumer marketing and referral marketing play an important role. However, trying to focus on both might feel like quite a chore if your organization’s marketing resources are limited. The good news is there is way you can find the sweet spot in consumer vs referral marketing—and it has a lot to do with the digital tools within your reach.

The passage of the Affordable Care Act (ACA) in 2010 changed everything for hospital strategic planning. Organizations which previously counted on being jacks-of-all-trades for their communities were suddenly faced with the urgent need to shift from offering generalized to specialized patient care services. In such an environment, it’s essential that hospitals find a way to effectively market their critical service lines, and the five keys covered here can help you do that.

Big data in its various forms is a key ingredient to success in today’s business world—which is why using data effectively is essential to optimizing marketing efforts. With the plethora of digital applications in use today, gathering and analyzing data to inform marketing strategies and improve ROI has become an essential approach that can benefit physician practices of any size—including yours. The following key principles will help you do it.

When marketing to seniors and their families, outreach is a key component of engaging with those who can benefit from your services. However, in the digital world in which we live, this dynamic looks much different than it did in the past—since the use of data helps inform your efforts. By integrating the following three key principles into your outreach efforts, you can make your marketing more effective.

Although marketing a private practice is essential to meet patient needs and support the bottom line, doing so effectively can consume precious time and resources. That’s why it’s important to embrace an approach that will help your organization optimize the return on investment (ROI) for your marketing efforts. Fortunately, there are specific steps you can take to do that—which are included in the following seven tips.