Insights.
Insights
The Role of Attribution in Evidence-Based Healthcare Marketing
In healthcare, evidence-based practice integrates a treatment approach that is based on facts, not intuition. The Agency for Healthcare Research and Quality (AHRQ) describes evidence-based [...]
Geomarketing in Healthcare: A Keyway to Drive Practice Growth
In today’s competitive healthcare environment, providers need to make the most of the digital marketing tools available to attract new patients and drive practice growth. [...]
Marketing Analytics in Senior Living: How Does Your Organization Stack Up?
According to a recent study, spending on marketing analytics and data infrastructure is predicted to jump from $22 billion in 2022 to $32 billion in [...]
Is Your Private Practice Website Effectively Boosting Brand Awareness?
With so many things on their plates, it can be easy for providers in private practice to neglect the quality of their websites. But today’s [...]
More Mental Health Support Needed, But May Be Difficult to Get
Even before COVID hit, the list of stressors individuals faced had continued to grow—and the pandemic made things much worse. In the Foreword to its [...]
Ogilvy Influencer Marketing Report: “Health Influence” Will Be a Top Trend in 2023
Although some believe influencer marketing may be losing steam, other experts say that’s definitely not the case. In its recent report, “Influencer Marketing 2022,” eMarketer [...]
Why Voice Assistants Are Gaining Momentum in Healthcare
Voice assistants have experienced growing popularity over the past few years and show no signs of slowing down. Consider the findings of the 2022 Smart [...]
Propensity Modeling in Healthcare Marketing: 10 Dos and Don’ts to Keep in Mind
It’s a healthcare marketer’s dream: the ability to understand the needs of prospects and patients so thoroughly that you can predict what they’ll likely do [...]
Do you know how your patients feel about health data privacy?
With healthcare’s shift to all-things-digital over the years, it can be easy to assume that patients are willing to accept the data privacy risks that [...]
AARP’s Livability Index: A Valuable Addition to the Senior Care Marketer’s Toolkit
One aspect of senior living marketing involves touting the perks available within the surrounding community. While identifying available benefits and including them in your marketing [...]