Insights
Insights
Utilizing Social Media for Marketing and Branding
Social media can play a valuable role in marketing, brand building, and increasing patient engagement. However, developing and deploying an effective social media strategy is [...]
Does a Trust Gap Impact Your Organization’s Ability to Compete?
The second week of May is a busy one this year, with multiple annual celebrations related to healthcare on the calendar. Here are some of [...]
Using Senior Living Engagement Technology? It Could Provide a Competitive Edge.
Senior living engagement technology can provide many benefits to residents and families—as well as staff who are providing care and support. It can also be [...]
3 Strategies for Reaching Older Adults More Effectively
Ageism has been an issue in our society for decades, and some experts say the COVID-19 pandemic amplified its negative effects. The World Health Organization [...]
The Critical Role of Dementia Care Volunteers—Plus a New Certification
National Volunteer Week, which is being celebrated April 17-23 this year, is a great time to remind volunteers of how valuable they are to your [...]
Are your services “appealing” enough to support retention and recruitment efforts?
Effective patient recruitment and retention are critical to helping practices survive—and hopefully thrive—in an ever-evolving healthcare environment. […]
How Storytelling Can Help Healthcare Providers Build Community Connections
Each year during the first week of April, communities across the country join together to celebrate National Public Health Week (NPHW). Organized by the American [...]
Complimenting the competition: Can praising other providers help boost practice growth?
Saying nice things about another provider isn’t anything new. After all, doctor-to-doctor referrals—as well as those between other types of healthcare providers—are built upon the [...]
Does your healthcare organization have a first-party data plan?
If your healthcare organization isn’t one of the many companies scrambling to gather first-party data from current and future patients, it may be time to [...]
How to Build Collaborative Relationships for More Effective Hospice and Home Health Marketing
As hospice and home health providers know, outreach to prospective patients and families plays an important role in meeting both the needs of the community [...]
How Hospitals and Health Systems Can Optimize Community Health Initiatives When Partnering with Others
The intense dynamics of the COVID-19 pandemic have ravaged some communities and underscored the impact of health disparities, as well as the important role that [...]
What Healthcare Providers and Marketers Could Learn from Consumer Sentiment About the Choose Home Care Act of 2021
The Choose Home Care Act of 2021 is a bipartisan bill that seeks to add additional home health benefits for SNF-eligible Medicare patients. Here’s how [...]
How to Use Social Listening to Support Branding Initiatives in Healthcare
Today’s healthcare consumers expect more than ever. This dynamic is driven by many factors, including the frictionless customer journeys they experience from vendors in other [...]
Is patient administrative burden a barrier to care for your current and future patients?
Most healthcare providers understand the critical importance of an effective patient retention and acquisition strategy. However, there may be unique factors that should be considered [...]
Why Creating Quality, Personalized Experiences is Important to Your Marketing Strategy
According to Salesforce, “Eighty percent of customers say the experience a brand provides is just as important as its products or services.” […]
4 Key Themes for 2022
In the following, we dig into these key four key themes and related trends to help healthcare marketers ensure they’re meeting the needs of increasingly [...]
Thought Leadership in Hospice and Home Health: Do Prospects Know How You Stand Out?
If you’re a thought leader in the hospice and/or home health industry, your colleagues and peers are likely aware that’s the case and admire you [...]
7 Tips for Using Social Media to Brand Your Healthcare Practice
Each day, potential patients are asking their friends, family, and social media contacts for provider recommendations. In that light, will anyone recommend your practice? If [...]
How will evolving dynamics in the senior care market impact your outreach to future residents and their families?
Between the effects of the pandemic, recent research findings, and new legislation in the works, there may be a lot of changes ahead for the [...]
How Halloween and Fall Themes Can Give Healthcare Providers a Content Marketing Boost
With so many challenges hitting the headlines each day, healthcare providers may find that patients and prospects would appreciate some valuable content that isn’t so [...]
The 4 Stages of Patient Acquisition
By understanding how prospective patients use digital tools, healthcare providers can integrate this knowledge into strategies that lead to effective patient acquisition. Let’s examine what [...]
The Delta Variant of COVID-19: Messaging Tips for Hospitals and Health Systems
Although the COVID-19 pandemic created a grim 2020, hope appeared on the horizon when effective vaccines became available and Americans began to line up for [...]
Why You Need a Robust Patient Acquisition Strategy
Since patient growth is key to long-term success, it is essential for healthcare providers to embrace effective patient acquisition and retention strategies. The implications of [...]
Download: 4 Stages of Patient Acquisition Whitepaper
Since patient growth is key to long-term success, it is essential for healthcare providers to embrace effective patient acquisition and retention strategies. […]
Exploring Telehealth Trends in 2021
There is no question telehealth use has boomed amid the COVID-19 pandemic. Now, investigators are probing data for patterns of usage that will yield insights [...]
Why Healthcare Providers Should Focus on a Patient-Centric Approach
As some of the most trusted professionals when it comes to COVID-19 vaccine information, healthcare providers wield a great deal of influence in helping patients decide whether or not to get one.
Best Practices for Patient Engagement
As some of the most trusted professionals when it comes to COVID-19 vaccine information, healthcare providers wield a great deal of influence in helping patients decide whether or not to get one.
9 Content Marketing Tips for the Covid-19 Vaccine
As some of the most trusted professionals when it comes to COVID-19 vaccine information, healthcare providers wield a great deal of influence in helping patients decide whether or not to get one.
How innovation priorities shifted in response to COVID-19 and the role of key technologies in managing the pandemic
A report from the Center for Connected Medicine (CCM) and KLAS Research supports a new focus on technology initiatives for healthcare executives. For the “Top of Mind for Top Health Systems” report, CCM surveyed 117 executives representing 112 healthcare provider organizations to assess “how innovation priorities shifted in response to COVID-19 and the role of key technologies in managing the pandemic.”
Areas of Concern for Hospitals and Health Systems Due to the Impacts of the Pandemic
For its 2020 State of Healthcare Performance Improvement Report: The Impact of COVID-19, consulting firm KaufmanHall surveyed leaders at hospitals and health systems across the country to assess the impacts of the pandemic. Areas of concern for those surveyed included:
It’s time to talk about oral cancer: Causes, concerns, and tough conversations
Most parents have no trouble reminding their children to wear a seatbelt, drive responsibly, or wear a hat and sunscreen when they’re outside. But the behaviors that may contribute to increased risk of oral cancers may move into more uncomfortable territory.
A Conversation with Mercy Life’s Donna Wilhelm on the State of Home Health Marketing in 2021
Challenges have been rampant in the home healthcare market since providers have been required to go to great lengths to help patients feel safe about having someone come into their homes to care for them. In an interview with AMG, Mercy Life’s Donna Wilhelm described the difficult dynamics involved.
8 Opportunities Senior Living/Home Health Marketers Can Take Advantage Of
Although the pandemic has created extreme challenges for the industry, senior living experts say the pandemic has also created new opportunities for marketing teams, including:
Brain Awareness Week: Fuel your Healthcare Marketing Strategy
Throughout the year, there are countless health observances that raise awareness for a variety of conditions (both big and small) and also remind consumers to be proactive and stay on top of their health. These days or months are often celebrated by hospitals, healthcare nonprofits, patients, media, and social influencers.
How the Patient Acquisition Cycle Can Give Your Healthcare Practice a Boost
Whether it be a senior living facility, community hospital or primary care practice, healthcare marketers cannot ignore the role that branding and thought leadership play within the four stages of patient acquisition:
What Patients Want: Applying Survey Results to Enhance Specialty Care
COVID-19 has turned healthcare upside down—and practices which offer specialty care have been no exception. Many patients who normally maintain routine healthcare schedules to treat chronic conditions have put a hold on visits to their doctors within this era of the pandemic. Decisions to do so have placed them at increased risk in terms of their health and created financial challenges for the specialty offices which care for them.
3 Things Patients Need From Their Primary Care Providers
In the era of COVID-19, primary care providers have been faced with the challenge of helping patients with chronic conditions and other healthcare needs as well as maintaining routine care. Although practices have been working hard to adapt to safety recommendations and keep their practices afloat, the dynamics of the pandemic have had major health and economic ramifications.
How to Jumpstart Your Practice Post-Lockdown
Over the past several months, healthcare organizations have been working together to address the challenges of caring for patients in the era of COVID-19.
How to Use Your Expertise to Increase Referrals
The coronavirus pandemic has upended healthcare in a variety of ways, including nonelective specialty care practices which care for those with chronic illnesses. As a result, many have been concerned that those with chronic medical conditions may not be getting the routine care they need—partly due to fear of coming into the office and being exposed.
Drive Higher ROI during COVID-19 with Patient Precision Targeting
In the COVID-19 era, the healthcare industry has been facing unprecedented challenges. In the ambulatory care setting, this is true for physician practices across the spectrum of care—including those providing nonelective specialty care for chronic illnesses.
Finding the Sweet Spot in Consumer vs Referral Marketing
When marketing within the home health space, both direct-to-consumer marketing and referral marketing play an important role. However, trying to focus on both might feel like quite a chore if your organization’s marketing resources are limited. The good news is there is way you can find the sweet spot in consumer vs referral marketing—and it has a lot to do with the digital tools within your reach.
5 Keys to Marketing Your Hospital’s Critical Service Lines
The passage of the Affordable Care Act (ACA) in 2010 changed everything for hospital strategic planning. Organizations which previously counted on being jacks-of-all-trades for their communities were suddenly faced with the urgent need to shift from offering generalized to specialized patient care services. In such an environment, it’s essential that hospitals find a way to effectively market their critical service lines, and the five keys covered here can help you do that.
How to Use Local Data to Develop an Effective Consumer-Directed Marketing Strategy
Big data in its various forms is a key ingredient to success in today’s business world—which is why using data effectively is essential to optimizing marketing efforts. With the plethora of digital applications in use today, gathering and analyzing data to inform marketing strategies and improve ROI has become an essential approach that can benefit physician practices of any size—including yours. The following key principles will help you do it.
3 Keys to Integrating Outreach to Make Your Marketing More Effective
When marketing to seniors and their families, outreach is a key component of engaging with those who can benefit from your services. However, in the digital world in which we live, this dynamic looks much different than it did in the past—since the use of data helps inform your efforts. By integrating the following three key principles into your outreach efforts, you can make your marketing more effective.
7 Tips for Optimizing the ROI of Private Practice Marketing
Although marketing a private practice is essential to meet patient needs and support the bottom line, doing so effectively can consume precious time and resources. That’s why it’s important to embrace an approach that will help your organization optimize the return on investment (ROI) for your marketing efforts. Fortunately, there are specific steps you can take to do that—which are included in the following seven tips.