Patient Insights Unveiled
Exploring Patient Care Shopping Habits and the Impact of Social Media, Thought Leadership and Advertising
In May 2023, we launched a survey asking southeastern patients several questions about their healthcare, how they seek and chose primary and specialist care, and how they interact with practice advertising, websites, and appointment-setting channels (both human and electronic).
In May 2023, AMG Healthcare Marketing launched a survey asking southeastern patients several questions about their healthcare such as selecting primary and specialist care and how they interact with practice advertising, websites, and appointment-setting channels (both human and electronic).
What we found was illuminating and useful for practice marketers of all sizes.
Reading this report, practice owners, managers, and marketers will discover each generation has unique needs, habits, and methods for researching health information, booking appointments, and ultimately finding physicians. Patient acquisition and retention isn’t a one-sizefits-all endeavor. Marketers, doctors, and managers need to know how each generation approaches key healthcare moments: researching conditions, seeking advice, and deciding on a practice.
We cover:
- How different generations use traditional and new media to search for patient care
- How patients use the web, social media and your website to manage their health
- How patients decide on care
- How patients prefer to book appointments and use telemedicine
Don’t feel like reading a whitepaper?
Our staff recorded a webinar that outlines this very subject. Click the button below to access the video.
