2022 Marketing Trends
How healthcare marketers can adapt, survive and thrive this year and beyond
Between the impact of the COVID-19 pandemic, the progressive shift to a cookieless world, and additional factors turning digital marketing on its head, marketing professionals are faced with an array of challenges to which they must adapt in order to survive and thrive in a continually evolving landscape.
Between the impact of the COVID-19 pandemic, the progressive shift to a cookieless world, and additional factors turning digital marketing on its head, marketing professionals are faced with an array of challenges to which they must adapt in order to survive and thrive in a continually evolving landscape.
In healthcare, the ongoing pandemic has had a major impact on both patients and providers on a number of fronts, perhaps forever changing patient expectations about how they access and receive care, contributing to the consumerization of healthcare that’s been growing ever since the industry started making its digital shift.
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