Social Media Marketing for Healthcare Providers
72% of American adults reported using some type of social media in early 2021. Social media is not only a popular way to stay in touch with family and friends, but has also become an important source for news, information, shopping, and enjoying a sense of community.
Learn how to level up your social media strategy to gain and retain patients AND employees.
Healthcare Marketing Trends for 2022
In healthcare, the ongoing pandemic has had a major impact on both patients and providers on a number of fronts, perhaps forever changing patient expectations about how they access and receive care, contributing to the consumerization of healthcare that’s been growing ever since the industry started making its digital shift.
Learn how to adapt your marketing strategy to benefit from these changes. Download our latest whitepaper today.
The 4 Stages of Patient Acquisition
By understanding how prospective patients use digital tools, healthcare providers can integrate this knowledge into strategies that lead to effective patient acquisition. Let’s examine what recent research reveals in this context and how your organization can apply it to the four stages of patient acquisition.
Patient Care in the Pandemic
With all of the mixed messages in the marketplace, we knew the healthcare community would benefit from a better understanding of what patients needed to know to take care of themselves and their families during the pandemic.
That’s why we recently asked 415 Alabama patients about their current sentiments, beliefs, and behaviors related to primary and specialty care.
The Role of Branding and Thought Leadership to Help Referral-Based Practices Market Effectively
Practices that depend upon the traditional approaches to marketing through lunch-and-learn networking and word-of-mouth advertising are missing out on the full marketing potential at their fingertips. Instead, a direct-to-consumer approach is needed to help prospective patients select specific providers when they’re given the option to do so.