Although some believe influencer marketing may be losing steam, other experts say that’s definitely not the case. In its recent report, “Influencer Marketing 2022,” eMarketer [...]
Voice assistants have experienced growing popularity over the past few years and show no signs of slowing down. Consider the findings of the 2022 Smart [...]
It’s a healthcare marketer’s dream: the ability to understand the needs of prospects and patients so thoroughly that you can predict what they’ll likely do [...]
With healthcare’s shift to all-things-digital over the years, it can be easy to assume that patients are willing to accept the data privacy risks that [...]
One aspect of senior living marketing involves touting the perks available within the surrounding community. While identifying available benefits and including them in your marketing [...]
Within content marketing, thought leadership is one strategy that can deliver big when it comes to return on investment (ROI). According to recent Harris Poll [...]
For older adults, maintaining social ties can be a challenge—especially when barriers like limited mobility or other issues get in the way. During the era [...]
The Challenge from New Healthcare Competitors Another trend identified in the Smith & Jones report is the need for healthcare to optimize the experience of [...]
What is GA4 and why is it needed? When desktops and laptops reigned supreme, Google Analytics –which only measures website activity – was enough to [...]
In its August 2022 report, eMarketer notes that digital marketers in the healthcare industry are faced with significant challenges in the year ahead. “If we [...]