Conversational marketing: Are you using the right chatbot to optimize results?
If your patients and prospects are expressing chatbot frustrations, it may be time to consider whether you’re using the right type. All chatbots are not [...]
If your patients and prospects are expressing chatbot frustrations, it may be time to consider whether you’re using the right type. All chatbots are not [...]
If you feel like the social media landscape is becoming an increasingly complicated place, you’re not alone. A statement announcing the recently-released results of a [...]
Once you’ve gotten the attention of your prospective new patient, they need to be able to set up a new appointment using the methods they [...]
What content do patients care about? […]
Patients of all generations have shifted to non-linear TV. […]
According to the recently-released results of a McKinsey & Company survey, 77% of respondents who work in the healthcare, pharma, or medical products sector say [...]
Every healthcare marketer understands that social media is a powerful tool to connect with prospects and make the most of branding efforts. For years, Twitter [...]
Generative artificial intelligence (GenAI) is taking the business world by storm — including the marketing departments of some healthcare providers. Although public access to GenAI [...]
THOUGHTS ON GA4 Intro. With the looming sunset of Universal Analytics nearly upon us all, (and Google is quite aggressive in the [...]
Even in the midst of dicey economic times, content is apparently still king. At least, that’s what the recently-released results of Bynder’s inaugural State of Content report [...]