Today’s healthcare consumers expect more than ever. This dynamic is driven by many factors, including the frictionless customer journeys they experience from vendors in other [...]

Most healthcare providers understand the critical importance of an effective patient retention and acquisition strategy. However, there may be unique factors that should be considered [...]

According to Salesforce, “Eighty percent of customers say the experience a brand provides is just as important as its products or services.” […]

In the following, we dig into these key four key themes and related trends to help healthcare marketers ensure they’re meeting the needs of increasingly [...]

If you’re a thought leader in the hospice and/or home health industry, your colleagues and peers are likely aware that’s the case and admire you [...]

Each day, potential patients are asking their friends, family, and social media contacts for provider recommendations. In that light, will anyone recommend your practice? If [...]

Between the effects of the pandemic, recent research findings, and new legislation in the works, there may be a lot of changes ahead for the [...]

With so many challenges hitting the headlines each day, healthcare providers may find that patients and prospects would appreciate some valuable content that isn’t so [...]

By understanding how prospective patients use digital tools, healthcare providers can integrate this knowledge into strategies that lead to effective patient acquisition. Let’s examine what [...]

Although the COVID-19 pandemic created a grim 2020, hope appeared on the horizon when effective vaccines became available and Americans began to line up for [...]