THOUGHTS ON GA4 Intro. With the looming sunset of Universal Analytics nearly upon us all, (and Google is quite aggressive in the [...]

Now that my birthday month of July has passed, and I journey into a new year even wiser, I thought about another [...]

The past several years have turned healthcare on its head in a variety of ways—and according to a recent report by brand consultancy Monigle, things [...]

Social media can play a valuable role in marketing, brand building, and increasing patient engagement. However, developing and deploying an effective social media strategy is [...]

The second week of May is a busy one this year, with multiple annual celebrations related to healthcare on the calendar. Here are some of [...]

Effective patient recruitment and retention are critical to helping practices survive—and hopefully thrive—in an ever-evolving healthcare environment.  […]

Each year during the first week of April, communities across the country join together to celebrate National Public Health Week (NPHW). Organized by the American [...]

Saying nice things about another provider isn’t anything new. After all, doctor-to-doctor referrals—as well as those between other types of healthcare providers—are built upon the [...]

If your healthcare organization isn’t one of the many companies scrambling to gather first-party data from current and future patients, it may be time to [...]