In this whitepaper, we examine four broad trends impacting healthcare; a more granular trend analysis based on the results of our patient insights research conducted earlier this year; and the role of digital marketing to help healthcare organizations adapt to an ever-evolving landscape.
Marketers for specialty dentistry practices face a growing challenge: general practitioners (GPs) are increasingly capturing patient and treatment share that [...]
There’s no doubt that social media can be a powerful tool in a healthcare marketer’s toolkit. With many consumers spending more time on various [...]
Today’s marketers often find themselves scrambling to deal with ever-evolving dynamics on the business landscape. Issues such as the use [...]
When it comes to thought leadership, healthcare professionals (HCPs) can support doctor-to-doctor referral marketing efforts by putting on the hat [...]
The social media landscape is constantly evolving, which can make it challenging for marketers to keep up with the flavor [...]
In this ever-on digital era, it may seem direct mail has lost its relevance as an effective marketing tool. After [...]
If your patients and prospects are expressing chatbot frustrations, it may be time to consider whether you’re using the right type. All chatbots are [...]
If you feel like the social media landscape is becoming an increasingly complicated place, you’re not alone. A statement announcing the recently-released results of [...]
Once you’ve gotten the attention of your prospective new patient, they need to be able to set up a new appointment using the methods [...]
