Conversational marketing: Are you using the right chatbot to optimize results?
If your patients and prospects are expressing chatbot frustrations, it may be time to consider whether you’re using the right type. All chatbots are not [...]
Marketers are experimenting with new social media platforms, but some take a wait-and-see approach
If you feel like the social media landscape is becoming an increasingly complicated place, you’re not alone. A statement announcing the recently-released results of a [...]
Patient Insights Unveiled: Appointment Setting & Telemedicine
Once you’ve gotten the attention of your prospective new patient, they need to be able to set up a new appointment using the methods they [...]
Patient Insights Unveiled: Websites, Social Media and Blogs
What content do patients care about? […]
Patient Insights Unveiled: How the Generations Differ Using Traditional and New Media
Patients of all generations have shifted to non-linear TV. […]
How Understanding Consumer Views About Using AI in Healthcare Can Help Marketers
According to the recently-released results of a McKinsey & Company survey, 77% of respondents who work in the healthcare, pharma, or medical products sector say [...]
Twitter’s Pivot to X: 3 Things for Healthcare Marketers to Keep in Mind
Every healthcare marketer understands that social media is a powerful tool to connect with prospects and make the most of branding efforts. For years, Twitter [...]
Why Generative AI May Be a “Game-Changer” for Marketers
Generative artificial intelligence (GenAI) is taking the business world by storm — including the marketing departments of some healthcare providers. Although public access to GenAI [...]
5 Healthcare Content Marketing Tips to Help Your Brand Shine
Even in the midst of dicey economic times, content is apparently still king. At least, that’s what the recently-released results of Bynder’s inaugural State of Content report [...]
The Role of Attribution in Evidence-Based Healthcare Marketing
In healthcare, evidence-based practice integrates a treatment approach that is based on facts, not intuition. The Agency for Healthcare Research and Quality (AHRQ) describes evidence-based [...]