The 2024 Healthcare Marketing Outlook: Physician vs Patient Referrals
Patient referrals might not be the foremost consideration yet Press Ganey’s 2021 Consumer Experience Trends in Healthcare report underscores that "patients rely on [...]
Patient referrals might not be the foremost consideration yet Press Ganey’s 2021 Consumer Experience Trends in Healthcare report underscores that "patients rely on [...]
Generational Preferences vary significantly in appointment setting practices. Ensuring a seamless appointment experience is essential once a prospective new [...]
In addition to broad healthcare themes such as those, more granular trends were revealed in our recent report, Patient [...]
Consistent trend analysis holds significant importance across all industries, with particular relevance in crafting a robust marketing strategy. This analytical [...]
Every healthcare marketer understands that social media is a powerful tool to connect with prospects and make the most [...]
Generative artificial intelligence (GenAI) is taking the business world by storm — including the marketing departments of some healthcare providers. Although public access to [...]
Even in the midst of dicey economic times, content is apparently still king. At least, that’s what the recently-released results of Bynder’s inaugural State of Content [...]
In healthcare, evidence-based practice integrates a treatment approach that is based on facts, not intuition. The Agency for Healthcare Research and Quality (AHRQ) describes [...]
In today’s competitive healthcare environment, providers need to make the most of the digital marketing tools available to attract new patients and drive practice [...]
According to a recent study, spending on marketing analytics and data infrastructure is predicted to jump from $22 billion in 2022 to $32 billion [...]