Social media can play a valuable role in marketing, brand building, and increasing patient engagement. However, developing and deploying an effective social media strategy is important to ensure best results, as the literature review underscores: “With the extended use of SM among patients and HCPs, practitioners must now compete for patients’ attention and need to be strategic regarding the content they share and platforms they use.”

Social Media tips to Brand Your Practice:

  1. When designing social campaigns and interventions to disseminate health information, it is important to develop messages that may be more likely to resonate with and elicit reactions from individuals.

  2. Messages tailored to certain population segments are more effective than generic messages, as tailored messages address the specific needs of their recipients.

  3. Social media must complement, not replace traditional health promotion

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