In the following, we dig into these key four key themes and related trends to help healthcare marketers ensure they’re meeting the needs of increasingly savvy healthcare consumers while benchmarking their efforts to remain competitive on a challenging and evolving landscape.
1. Purpose, transparency, and trust are more critical than ever.
And environmental, social, and governance (ESG) issues are part of the mix.
2. Digital plus hybrid is the new norm.
To get it right, human-centered design and effective use of AI will be required.
3. Creating quality, personalized experiences is key.
Which will require new skillsets, a pivot from third-party cookies, and the optimization of MarTech.
4. Digital marketing fundamentals still apply.
Like the secret sauce of content marketing; the power of story; the necessity of an accurate online presence; the influence of customer reviews; and the imperative for omnichannel effectiveness.
Like what you see? Want to know more? Download the Whitepaper: 2022 Healthcare Marketing Trends